Strategic Communication
Clear messaging, public relations, content strategy, brand positioning, and integrated campaigns.
A career built on connection
Marketing Executive • Communications Leader • Storyteller
Helping organizations connect with people through strategic communication, creative storytelling, and meaningful relationships.

“ Clear communication. Creative thinking. Meaningful impact. ”
Thoughtful strategy. Meaningful impact.
For more than 25 years, I have worked at the intersection of communication, creativity, business development, and service. My experience spans broadcast television, integrated marketing, advertising sales, photography, digital media, entertainment, entrepreneurship, and community leadership.

My Story
I began my career in television and production after studying Broadcast Journalism and Public Relations at the University of Mississippi. That foundation led to work in film, nationally televised programming, broadcast promotion, advertising sales, and independent production.
In 2003, I founded Melinda Mercer Photography. Operating the business strengthened every part of my professional skill set: consultative sales, branding, client experience, contracts, scheduling, production, marketing, budgeting, and relationship management.
More recently, I expanded into digital entertainment marketing, artist branding, content development, release strategy, and audience engagement. Across every chapter, the common thread has remained the same: helping people and organizations communicate with clarity and authenticity.
What I Bring
Clear messaging, public relations, content strategy, brand positioning, and integrated campaigns.
Photography, television, video, copywriting, branding, and multimedia content that make ideas memorable.
Advertising, sponsorships, consultative sales, account management, and trusted partnerships.
Organization, logistics, budgets, deadlines, vendor coordination, and calm problem-solving.
The career journey
Entrepreneurship & Client Experience
Melinda Mercer Photography, Inc.
Founded and led a full-service creative business, directing branding, marketing, client consultations, contracts, operations, visual production, and long-term relationship development.
Digital Entertainment Marketing
Argyll Music • Spirit Song Records • Isle of Myth
Founded and lead three independent music labels serving distinct genres and audiences. Write original lyrics and oversee publishing, artist development, branding, copyright registration, creative direction, metadata, distribution, and release marketing.
Broadcast Marketing
WFGX-TV
Developed station campaigns, on-air promotions, community partnerships, contests, events, and audience engagement initiatives.
National Television Production
Reid Land Productions • Nashville
Supported scheduling, talent coordination, production logistics, and cross-team communication for nationally televised programming.
Production, Advertising & Sponsorship
Wind River Video Productions / ART IS
Produced more than 50 television episodes while securing advertising and sponsorship partnerships and managing teams, budgets, schedules, and delivery.
Watch ART IS episodes →Portfolio
A curated selection reflecting more than 25 years of storytelling, production, brand development, client service, and creative leadership.
Visual Storytelling
Corporate events, travel, real estate, portraits, branding, and editorial assignments.






50+ Broadcast EpisodesBroadcast Storytelling
As executive producer of ART IS, Melinda developed and produced more than 50 episodes featuring artists, musicians, galleries, museums, and cultural organizations.
Her television background also includes promotions, advertising and sponsorship sales, national production, talent coordination, logistics, and creative direction.
Watch ART IS on YouTube →Storytelling Through Music
Melinda writes every lyric herself and oversees artist development, branding, publishing, copyright registration, artwork, metadata, distribution, and marketing across three independent labels.
Featured Releases






Leadership & Service
Service has strengthened my ability to collaborate across diverse teams, manage live events, support sponsors and guests, and contribute with professionalism and heart.

Professional credentials
My executive résumé provides a concise overview for recruiters. The ATS résumé is supplied as an editable Word document, while the professional portfolio offers a broader view of my career and selected work.
Let’s connect
I am exploring roles in marketing, communications, creative media, business development, client relations, brand strategy, and project leadership.
melinda@melindaklotzmercer.com • 251-458-3684 • Mobile, Alabama